Friday, February 28th 2025, 3:51 pm
Coffee giant Starbucks is shaking up its drinks menu, removing 13 "less popular" beverages from the list of offerings to help streamline operations and move customers through stores more quickly, according to the company.
The move comes as the company also plans to cut 1,100 workers as part of a turnaround plan CEO Brian Niccol hopes will help revive the brand, which has suffered from a series of quarterly sales declines.
Here is a complete list of the 13 drinks Starbucks is cutting from its menu.
The less commonly purchased drinks were complex to make and were too similar to other more popular offerings, creating menu redundancies, a Starbucks spokesperson told CBS MoneyWatch.
The drink cuts, along with some food changes, reflect about a 30% reduction of menu items, according to Starbucks.
The brand said it's responding to customer trends and preferences in making the changes.
"As part of our plan to get back to Starbucks, we're simplifying our menu to focus on fewer, more popular items, executed with excellence," a company spokesperson said in a statement to CBS MoneyWatch. "This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company. "
The Starbucks menu changes will go into effect on March 4.
The company offers recommendations for fans of the soon-to-be eliminated drinks to try instead. For example, a spokesperson encouraged Iced Matcha Lemonade fans to try the Green Tea Lemonade, which will remain on the menu.
For fans of the Royal English Breakfast Latte, the London Fog Latte shares similar sweet floral notes, a spokesperson said.
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